On November 22, 2023, ORICO held its first annual conference of storage product marketing in Huangshan, Anhui Province, and signed an agreement with IKIO Technology (Shanghai) Co., Ltd. (referred to as IKIO hereafter) that became the nationwide (excluding Hong Kong, Macao, and Taiwan) general agent for SSD and PSSD categories.

The conference was attended by representatives from the upstream supply chain of ORICO SSD, storage chip manufacturers, ORICO's strategic partner Intel, representatives of ORICO NAS product strategic partners, IKIO founder Mr. Yang, ORICO founder Mr. Xu, as well as storage industry agents and distributors from across the country.

During the conference, ORICO first showcased the strategic development direction of storage products from year of 2023 to 2024, presenting four major development directions for the future of the storage industry - "Ultra-High Speed, Ultra-Portability, Large Capacity, and Super Connectivity." On this basis, ORICO also introduced four storage solutions. Meanwhile, ORICO unveiled over ten new SSD and PSSD products for the current year.

Furthermore, ORICO showcased innovative products in a new category - mini PCs. Leveraging its years of experience in the data storage industry and brand strength, ORICO creatively combined high-capacity solid-state storage products with traditional mini PC products. The innovative design features modular components, offering a fresh combination of high-speed storage, expansion, and mini PC products.

In addition, storage chip manufacturers and Intel partners presented the development status and solutions for high-speed data storage and transmission in 2024. Upstream solution providers will continue to collaborate closely with ORICO to jointly research and develop the next generation of high-speed data storage and transmission solutions.

NAS products ORICO focuses on are also a key product line for the company's development in 2024, representing the "Super Connectivity" among the four development directions. ORICO NAS, with its differentiating features of global terminal NAS node interconnection and the high security based on SDVN technology, is expanding its presence both domestically and internationally. NAS products are poised to become one of the core categories in ORICO Storage in the future.

At the end of the morning meeting, Mr. Xu, the founder and chairman of ORICO, and Mr. Yang, the founder of IKIO, signed a national distributor agreement for the SSD and PSSD categories. IKIO will collaborate with ORICO to jointly expand and strengthen the domestic market for SSD and PSSD.

In the afternoon, ORICO's channel, marketing, customer service, and brand teams presented their respective key work deployments in the SSD and PSSD product lines. Following the meeting, everyone was taken on a tour to explore and learn about ORICO's new products.

In the evening, at the banquet held in the grand hall, ORICO’s agents and distributors from across the country engaged in more in-depth communication and exchanges.

On the second and third days of the conference, ORICO, IKIO, and friends from across the country climbed mount Huangshan together, exploring the World Heritage Site and national 5A-level scenic area, the ancient village of Hongcun.

The conference holds great significance for ORICO, as it outlines the strategic direction for the deep cultivation and development of the storage industry in the next five years. ORICO is committed to comprehensive and in-depth product and brand expansion within the domestic offline channels.

Riding the waves of fifteen years, ORICO Storage is poised for a new journey. Confronting the major reshuffle in the domestic storage industry this year, ORICO Storage, leveraging its accumulated advantages in product research and development as well as the supply chain cultivated over the years, has adjusted its sails and set sail once again. The storage flagship is now navigating towards a broader ocean of data.